interactive marketing campaigns

Jennison had already been on social media, but she stepped up her content production with a new video series for YouTube, focused on timely topics such as anxiety relief. Genroe’s ability to be hands on with all areas of our business, guide each area of our business through the steps of introducing NPS into our BAU through outstanding communication, was their greatest strength. Just like any other marketing approach you need to be able to measure and demonstrate success in event driven marketing. Chat live with our support team for ideas, help, and advice. We have learnt along the way. Show your story in an authentic way to connect with viewers. In this article, we’re going to focus on the latest generation of content marketing campaigns: interactive content. She also started to run Zoom classes and Instagram videos where students could follow the yoga practice, chat, and share tips. Red Bull: Stratos. They have been very supportive, above and beyond compared to any other business I have ever worked with. People didn’t have to completely vacate their lives to reap the benefits of travel and relaxation. Highly recommended. I would not hesitate to recommend Genroe to anyone. Marketing can solve big problems when done creatively. The methods, systems and project management practices all work well to keep the project on-track. Upon completing the video, Expedia gives a custom itinerary based on how much time you watched each location’s video. Here are a few interesting examples of marketing campaigns gone viral. The platform is cost-effective, uncomplicated and backed up by Genroe’s incredibly responsive local team who are always eager to provide support when required. Returns are lackluster and it’s starting to feel contrived. I recommend engaging with Genroe for all things Hubspot! setCookie('gclid', gclid, 90); Once players had made their predictions, the last screen of the app showed them the full calendar of games for the year. It pushes the boundaries of modern and contemporary art, so why wouldn’t they want to do the same with their marketing campaign? We would have put CustomerGauge into close to ten of our businesses [since 2012]. These real-life examples of the best marketing campaigns are bound to get your creative juices flowing. Genroe are a very professional and supportive partner. Especially as I had no idea how long this would take, no how hard or complex it would be. } If not for marketing, Leah would be a psychiatrist, given her fascination with Dateline NBC, true-crime podcasts, and Netflix documentaries about cults. These interactive marketing campaigns will do the trick. With some strategic social media, the world got re-introduced to the Ikea catalog. This ability to react to the actions of customers and prospects means that trigger based marketing is dramatically more effective than normal direct marketing. We use cookies to ensure that we give you the best experience on our website. Reports produced by Genroe are of superior quality enabling the business to critically analyse its position to ensure decision making is sound and based on best practice data. Genroe are passionate about it. It aims to fuse all aspects of marketing such as advertising, PR, social media, and traditional channels so that all work together to present a unified messaging experience. Waze took all of their data and leveraged it into an item of sponsored content with the New York Times. The Swedish lottery asked several individuals what experience they would do if they won the lottery. Here are some resources on Net Promoter Score® you might find useful. So that’s what we like. Or you can download it manually here. var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search); If you’ve ever used a free recipe from a packet of flour, that was content marketing. }, function readCookie(name) { We first began working with Genroe to streamline and refine our Net Promoter Score program. We look at 4 brands which have cracked the code on content marketing. But it takes time and effort to produce. In this article, we’re going to focus on the latest generation of content marketing campaigns: interactive content. The first campaign allowed individuals to partake in an interactive interview… a sort of “choose your own adventure” combined with a strengths finder outcome. If you’ve ever watched a fascinating video about the history of a product, that was probably content marketing too. The best interactive advertising campaigns involve initiatives triggered by a customers’ behavior.

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